Why a Give-Back is a Key Element for Your Next Event

Doug ChorpenningEvents2 Comments

One often overlooked stage of major event planning is the corporate social responsibility arm. We know how important it is to create a memorable, one-of-a-kind event that attendees will never forget. Companies want to show their friends, staff, and stars how much they appreciate and care about them. At the same time, though, companies want to show how much they … Read More

Push Play on Video Book Mailers

Doug ChorpenningUncategorized3 Comments

Videos are one of the key components in content marketing. You’re sharing your story through an engaging, compelling medium. Sending videos, though, can be a challenge. E-mail or social media can be impersonal and a DVD or CD doesn’t bring the “wow” factor that will stand out from other pieces that your clients are getting. A Video Book mailer, on … Read More

Sure, You Could Overlook The Amenity. But Don’t.

Doug ChorpenningUncategorized6 Comments

We all know how much there is to juggle when planning a large incentive trip. From food and beverage, to transportation and activities, the line items (and headaches) seem to grow exponentially. And then comes that fateful moment when you and your team are faced with that looming question: “What Will We Give Away?” Deadpan stares occur. Fresh ideas seem … Read More

Don’t Put the Event Before the Brand

Doug ChorpenningBranding, Events1 Comment

As the old saying goes, ”Don’t put the cart before the horse”.  Well, we are here to tell you that as silly as this sounds, most corporate events miss a critical opportunity to live their brand, culture and story out loud.  Every corporate event, whether it is a sales conference, customer appreciation, incentive trip, board meeting, trade show, etc. should … Read More

Got Mojo?

Doug ChorpenningUncategorizedLeave a Comment

Over the last several years, many of us feel as though we have been kicked in the groin at times and are gasping for air. I consider this the mojo-less era. Let’s face it, this recession has been a doozy and I don’t know anyone that has not been impacted in some way. There is a great book out by … Read More

Get Out of the Cubicle!

Doug ChorpenningBranding, Customer Service4 Comments

So, the other day the wet paint team was visiting one of our client’s offices.  As we entered the labyrinth of cubicles on our journey to our client’s external office, we were shocked by the lack of energy, enthusiasm and general sense of hospitality that existed.  Not one person made eye contact with us let alone extended a hearty “hello” or … Read More

The Power of Incentive Travel

Doug ChorpenningCustomer Service, Events10 Comments

Getting the right people on the bus and keeping them “on” is one of the most challenging objectives for any management team. Not too long ago (our grandparents’ generation) a solid paycheck and full benefits would be enough to retain dedicated and highly capable employees for decades. As we all know, this phenomenon is long gone. These days, organizations need … Read More