Don’t Put the Event Before the Brand

Doug ChorpenningBranding, EventsLeave a Comment

As the old saying goes, ”Don’t put the cart before the horse”.  Well, we are here to tell you that as silly as this sounds, most corporate events miss a critical opportunity to live their brand, culture and story out loud.  Every corporate event, whether it is a sales conference, customer appreciation, incentive trip, board meeting, trade show, etc. should … Read More

Got Mojo?

Doug ChorpenningUncategorizedLeave a Comment

Over the last several years, many of us feel as though we have been kicked in the groin at times and are gasping for air. I consider this the mojo-less era. Let’s face it, this recession has been a doozy and I don’t know anyone that has not been impacted in some way. There is a great book out by … Read More

Get Out of the Cubicle!

Doug ChorpenningBranding, Customer ServiceLeave a Comment

So, the other day the wet paint team was visiting one of our client’s offices.  As we entered the labyrinth of cubicles on our journey to our client’s external office, we were shocked by the lack of energy, enthusiasm and general sense of hospitality that existed.  Not one person made eye contact with us let alone extended a hearty “hello” or … Read More

The Power of Incentive Travel

Doug ChorpenningCustomer Service, EventsLeave a Comment

Getting the right people on the bus and keeping them “on” is one of the most challenging objectives for any management team. Not too long ago (our grandparents’ generation) a solid paycheck and full benefits would be enough to retain dedicated and highly capable employees for decades. As we all know, this phenomenon is long gone. These days, organizations need … Read More