Don’t Put the Event Before the Brand

Doug ChorpenningBranding, EventsLeave a Comment

As the old saying goes, ”Don’t put the cart before the horse”.  Well, we are here to tell you that as silly as this sounds, most corporate events miss a critical opportunity to live their brand, culture and story out loud.  Every corporate event, whether it is a sales conference, customer appreciation, incentive trip, board meeting, trade show, etc. should … Read More

Get Out of the Cubicle!

Doug ChorpenningBranding, Customer ServiceLeave a Comment

So, the other day the wet paint team was visiting one of our client’s offices.  As we entered the labyrinth of cubicles on our journey to our client’s external office, we were shocked by the lack of energy, enthusiasm and general sense of hospitality that existed.  Not one person made eye contact with us let alone extended a hearty “hello” or … Read More